U.S. Billboard Hot 100: peak #4 (four), 2012
Pop: peak #2 (two), 2012
Dance/Club Play: peak #1 (one), 2012
R&B/Hip Hop: peak #92, 2012
Adult Pop: peak #27, 2012
Latin Pop: peak #22, 2012
Mexico: peak #34, 2012
Canadian Hot 100: peak #3 (three), 2012
Billboard information for the week of Nov 24, 2012
Billboard chart listings courtesy of Billboard Magazine
“Turn Me On” is a song by French disc jockey David Guetta from his fifth studio album Nothing but the Beat and Trinidadian-American rapper-singer Nicki Minaj as a bonus track from the deluxe version of her second studio album Roman Reloaded. The song was written by Ester Dean, David Guetta, and Giorgio Tuinfort, with a rap written by Nicki Minaj. The lyrics are about addiction. The song has garnered mixed to favorable responses. It has been chosen as the fifth official single from Nothing but the Beat. It impacted U.S. Top 40/Mainstream and Rhythmic radio on December 13, 2011. A remixes EP was released in January 2012 internationally and in February 2012 in the US and Canada. The song also marks Guetta’s best-peaking single in the United States, tied with “Without You” which also peaked at 4 on the Billboard Hot 100. The song was briefly used to promote WWE WrestleMania XXVIII.
Background
“Turn Me On” was written by Ester Dean, David Guetta, and Giorgio Tuinfort. An additional rap was written by Nicki Minaj for the song. On an interview with Billboard, David Guetta said: “I am so proud of what Nicki did on this record because we know her for those crazy raps but the other record that we have, she is singing like—oh man. The world is gonna be shocked. Because they don’t know her like this” “And we came up with that amazing song and she just killed it.”
Composition
“Turn Me On” is an uptempo club song, with heavy beats and features Minaj on vocals. It is the second track from ‘Nothing but the Beat’ that features Minaj, along with the single ‘Where Them Girls At’. Minaj sings, ‘Doctor doctor, need you back, call me babe / Doctor doctor, where you at, give me something / I need your love, I need your love, I need your loving / You got that kind of medicine to keep me comin.’” She raps for 10 seconds near the end of the track: “D-D-D-D-Don’t let me die young / I just want you to father my young / I just want you to be my doctor / We ‘gon get it crackin,’ chiropractor.” The song is written in the key of C minor with a moderate dance groove of 128 beats per minute. It is written in common time, and Nicki Minaj’s vocals span from G3 to E♭5 in the song.
The music video for “Turn Me On” was filmed in November 2011 by director Sanji. A sneak preview of the video was released on 27 January 2012 with the full video being released on 31 January.
Music Video
Development
The music video for “Turn Me On” was filmed in November 2011 by director Sanji. A sneak preview of the video was released on 27 January 2012 with the full video being released on 31 January.
Synopsis
Set in a steampunk world, Guetta plays a mad scientist creating his very own Nicki Minaj from mechanical parts. The clip opens on Guetta, perhaps trying out some early cosmetic-surgery tactics, putting the final touches on his Minaj doll plans. Then it focuses on the mechanisms behind the Nicki being: latex lips, brass wiring, tubing and various other gizmos.
As the song hits the chorus for the first time, fans get a view of his creation. Her plastic skin is shiny and completely bare as she slowly transforms into the very human-looking Nicki. Seemingly pleased with his creation, Guetta unleashes it onto the world.
The entrance to the second verse shows Minaj, dressed in a long black dress, black top hat and shocking pink hip-length hair, leaving Guetta’s studio through two black gates and is now free to roam the streets, filled with other doll-like creatures who can’t help but stare at Guetta’s incredibly lifelike creation. With Minaj continuing her journey through town, the other jealous doll creatures make their way to Guetta’s lab, where he begins to work on them too, giving them more lifelike appearances. The female creatures then discover that he is a doll himself, however, his interior resembles chainmail. The female dolls then start to feel him. Meanwhile, Nicki is surrounded by the male dolls as she belts out the song.
As the video finishes, Minaj is spotted riding her horse around town, as the female dolls make their escape from Guetta’s place of business.
Nicki Minaj and Keith Urban were named as two of the four judges on American Idol’s 12th season. (September 16, 2012)
music news
Nicki Minaj had a “wardrobe malfunction”, slipping out of her top while performing on ABC’s “Good Morning America” the morning of August 5, 2011.
The event appeared on the east code feed despite a five second delay.
music news
Cher Lloyd said was inspired by rapper Nicki Minaj, whom she said “changed pop music”, adding that “No one was doing what she was doing, and then she came in and it was kind of one of those things where people were like, ‘Whoa! She just changed pop music’. And she did! There’s no denying it.”
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