“Party Rock Anthem” by LMFAO Featuring Lauren Bennett, GoonRock

song info

    “Party Rock Anthem” by LMFAO Featuring Lauren Bennett, GoonRock (official video) is a dance song.

link to the static song information page for this song:
http://www.thissideofsanity.com/music/songs/pa/partyrockanthem.php

    Summary quotation from Wikipedia:

    “Party Rock Anthem” is a song performed by American dance pop recording duo LMFAO, featuring British singer Lauren Bennett and GoonRock. It was released as the first single from their second album, Sorry for Party Rocking in 2011. It interpolates lyrics from Rick Ross’ song “Hustlin”.

    The single has gone to number one in Australia, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, New Zealand, Switzerland, the United Kingdom and the United States. It also reached the top five in Norway and Italy. Worldwide, it was the third best-selling digital single of 2011 with sales of 9.7 million copies. It is also the third best-selling digital song in US history.

    “Party Rock Anthem” is a mostly electronic composition. Being featured in the 2012 film 21 Jump Street, it won the MTV Movie Award for Best Music. The song also won for Favorite Song at the 2012 Kids’ Choice Awards.

Music video

Background

    The music video was released on March 8, 2011 and was produced by the two members of LMFAO, Redfoo and SkyBlu, with the assistance of Shinzu Ai. It was choreographed by, and featured, Quest Crew members Hokuto Konishi, Victor Kim, Ryan Conferido, Steve Terada, Aris Paracuelles, Brian Hirano and Ryan Feng. The video is a parody of the 2002 horror film 28 Days Later. Lauren Bennett, featured in the song, also appeared in the music video. Director Mickey Finnegan described the concept: “there’s been an epidemic, the world has gone crazy, as soon as the song came out, everyone got possessed and all they want to do is to shuffle, everyone is a shuffler.” The video features the dancers performing the Melbourne Shuffle, which quickly gained popularity in the United States.

    The hit music video for Party Rock Anthem gained internationally popularized the rave dance “Melbourne Shuffle” which was revamped by “Robot Dave”, also known as “David Mues”. To date, the music video has over 552,425,342 views on YouTube. It also topped the YouTube 100, along with their later single, “Sexy and I Know It”.

Synopsis

    The video’s opening caption finds Redfoo and SkyBlu fell into a coma due to excessive party rocking and that their single was released the next day. After the caption “28 DAYS LATER” is seen, Redfoo and SkyBlu are in a deserted hospital, waking up from their coma in a style similar to that of Cillian Murphy’s character in the original film. Redfoo and SkyBlu exit the hospital to a deserted street with full of litter and abandoned cars. They spot a man “shuffling” to their own song before they are quickly grabbed by another man in a dress-shirt (Malcolm Goodwin), a parody of Louis from Left 4 Dead and Shaun from Shaun of the Dead, who hides them behind a car and explains to them that since their single came out, everyone around the world simply “shuffles” all day long. Mid-conversation, the song begins to play in the street, and the man quickly hands Redfoo and SkyBlu the Beats by Dr. Dre earphones for the purpose of muting the song. Redfoo and SkyBlu insert the earpieces and are told to play along with the song. Soon, the street is filled with “shufflers”, including label mate Colette Carr, all dancing to the song. When another young man, sporting an Atlanta Braves cap, tries to escape from a building, he is surrounded by the dancers in a style indicative of a zombie mob, before re-emerging with new clothes and shuffling, having been ‘infected’.

    Frightened after observing the fate of the other man, Redfoo and SkyBlu begin to dance along with the others, pretending to be infected too. After the line “No lead in our zeppelin”, the shot cuts directly to the front of the hospital (which appears similar to the cover of Led Zeppelin’s 1975 album Physical Graffiti. This is a nod to the English rock band, whom the duo has cited as being a personal influence). Halfway through the video, the previously infected young man dances towards Redfoo and SkyBlu, who look terrified. The video fades to black, but quickly opens to a new shot, in which it becomes apparent that they have been infected, as they sing “Every day I’m shufflin”, and begin to dance with the rest of the infected for the remainder of the video, finishing with the caption and interpolation of “Every day I’m shufflin”. The outdoor scene of the music video was filmed at the Warner Bros Studios in Burbank, CA.

Awards

    The video won the “Best Video” award at the 7th annual edition of the TRL Awards.

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Proverb:

Because we focused on the snake, we missed the scorpion. —Kemetic (ancient Egyptian) Scribal Texts